The franchise is a growing sector which represents a turnover of 59.99 billion euros in France in 2017, an increase of 8%.
The opening of a franchise store is now one of the most dynamic vectors of business creation and employment in France.
Among French entrepreneurs, nearly 1 in 2 (48%) are considering investing in franchises.
Franchising is a method of expansion that allows a company to license its brand and pass on its know-how to a third party.
It is a technique that allows one to self-finance one's own development through the collection of entry fees and royalties and to impose oneself on the market more quickly.
It leads to a brand valuation, ensures distribution control and provides access to an economy of scale and increased bargaining power with stakeholders.
In the end, becoming a franchisor is one of the best ways to grow your business quickly and with a relatively low capital requirement.
It is possible to franchise the concept from the moment when its know-how is materially reproducible with proven specific methods.
This is why a feasibility audit is essential before considering becoming a franchisor.
Franchise Consulting Group will guide you to the most suitable model, in order to make your concept franchisable.